Rocket scientist turned skin care entrepreneur, Nao Tsuruta has managed to create a skin care range that leading experts claimed could never be achieved. A specialist in water desalination his three step Shinso range contains minerals as rich as 2000 year old deep sea water as well as a natural blend of 70 Japanese herbs, peptide, collagen and botanicals. We meet the man behind the brand that has Hollywood hooked.
Shinso - Hollywood's secret weapon:
The ancient Japanese believed the gods endowed the earth and sea with healing powers. One folk tale tells the story of a fisherman who sets out to sea to find two special gifts for his ailing wife. Upon his return, he gives her the water from the deepest part of the sea and a delicate, fresh flower. She drinks a mixture of the ground petals and water, and almost instantly, her frail body is rejuvenated and her cheeks glow with radiance. Shinso Skin Care Creator and Celebrity Skin Care Expert, Nao Tsuruta, believes such mythical lore contains a powerful seed of truth:
”The natural world contains miraculous healing treatments that can restore, and revitalize. In Japanese, Shinso means “deeper layer” Shinso Skin Care can rejuvenate even the deepest layers of your skin by utilizing some of nature’s most precious ingredients. These ingredients are found in deep sea water. Shinso Skin Care also use rare Japanese herbs and botanical extracts. There is a myth in skin care that moisturizing creams hydrate the skin, but in actuality they only lock in existing moisture.”
Shinso Essence and Shinso Mist are unique because they use over 26 active ingredients in a combination which cannot be replicated at this time. These active ingredients not only correct the health and function of the skin, but they are natural and can be used on virtually anyone. Meaning you can unlock the ancient Japanese secrets of radiant, youthful, and uniform skin while avoiding harmful synthetic chemicals and pore-clogging oils.
How do you compete with the big players spending millions on advertising campaigns?
Nao: The products need to be very unique from any other existing skin care on the market. Our unique selling point is that our products can work on any kind of skin types. Our products show instant results so we don’t have to sell them. This is why we have high repeat customers and do not need to advertise. The likes of L’Oréal trick their customers. We don’t need to pay Eva Longoria to say that she uses our product as she is already ordering from us.
Madonna, Charlize Theron, Brad Pitt, Jennifer Aniston, Ryan Gosling are fans of Shinso. An impressive list.