Start-up Lupe Technology is challenging the status quo of popular consumer goods by creating a premium product developed to be a vacuum-cleaner for life. Over the past six years, Lupe Technology have tested and designed the Pure Cordless to be everything the cordless vacuum should be: lightweight, manoeuvrable, long-lasting and powerful. Featuring nearly double the useful suction of the leading competitor, their patented suction intensifier technology results in outstanding performance of one hour run time and 100% deep down dirt removal. Utilising a premium washable HEPA filter, the Pure Cordless captures 99.99% of all fine dust and allergens.
The Pure Cordless is crafted from recyclable plastic and delivers high performance whilst far outliving the expected shelf-life for typical household appliances. Other vacuum cleaners may use thinner plastic which is welded together instead of using bolts to reduce price and weight but these are then more easily broken and irreplaceable, forcing consumers to throw the model away and purchase even more single use plastic. Lupe’s Pure Cordless vacuum, however, is crafted from recyclable plastic and delivers high performance whilst far outliving the expected shelf-life for typical household appliances. In the unlikely event a part does break, each individual small part of Lupe’s product has been designed to be fully removable, recyclable and replaceable.
Lupe Technology is also very aware of the carbon footprint mass consumer household appliances have, and are the only vacuum cleaner brand committed to offsetting the carbon for each model sold, with the aim of becoming carbon negative during 2023.
“The Pure Cordless is the domestic appliance designed not just to shake-up the vacuum market but the entire home technology arena. We have strived to make a product as reliable and long-lasting as possible and hope consumers understand our mission to make technology stand the test of time. We want to help keep appliances out of landfill and perform as well as they did on day one for longer.
When designing the Pure Cordless, we had two core values; class-leading performance and longevity. The Pure Cordless represents the realisation of this and six years of hard work to make the best possible cordless vacuum available today while thinking about our environmental footprint. This is a product that has been designed to change our attitudes towards consumable electronics and home appliances.
Bringing these elements together has created a game changing product that is kinder to the planet with long service life; the Pure Cordless was designed with sustainability at its very core.”