Lexus has set a course to develop new technologies and vehicles that maximise the potential of electrification not just to improve energy efficiency and reduce emissions, but also to deliver a higher level of performance, dynamics and driver engagement. At its Kenshiki media forum in Brussels the company provided a progress update on Lexus Electrified, its roadmap for electrification and the journey to carbon neutrality. It also highlighted some of the innovative design and engineering that will feature in its new generation models.
Lexus was the pioneer of electrification in the luxury car market, introducing the hybrid electric RX 400h SUV in 2005. Since then, it has pushed the technology boundaries to achieve ever-better performance and efficiency, gaining unmatched experience in developing the principal electric vehicle components – including motors, batteries and power control units. At the same time, it has popularised hybrids with a growing range of models, that has amassed more than 2.3 million global sales. Today, more than 90 per cent of the new Lexus vehicles sold in Europe are hybrids. The company is leveraging this experience to ensure its new generation of electrified models deliver the highest levels of quality, performance and safety.
With the DIRECT4 and One Motion Grip systems also being software-based, Lexus will be able to explore new opportunities for performance customisation to provide a personalised experience for each driver.