A strong visual indication of the direction in which the Jermyn Street shirtmaker is headed, the presentation – inspired by an Annie Leibovitz shoot for Vogue in 2012 – saw models sat on suspended wooden chairs wrapped in traditional Bengal Stripe fabric, wearing the finest business shirting and accessories.
Shirts were styled with crisp cotton boxer shorts, eyewear from E.B Meyrowitz and shoes from G.J.Cleverley.
Frederik Willems, Head of Design, says;
“Business shirting is our heartland and we felt it time to celebrate that at LCM. With simple plains in white, blue and pink set alongside a sprinkling of traditional Jermyn Street designs – it’s time to get back to business.”